{"id":861,"date":"2026-11-02T15:03:40","date_gmt":"2026-11-02T20:03:40","guid":{"rendered":"https:\/\/venturisales.com\/?page_id=861"},"modified":"2026-11-02T17:28:08","modified_gmt":"2026-11-02T22:28:08","slug":"key-account-management","status":"publish","type":"page","link":"https:\/\/venturisales.com\/fr\/products-and-services\/key-account-management","title":{"rendered":"Gestion des comptes cl\u00e9s"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"861\" class=\"elementor elementor-861\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-911a917 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"911a917\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-09318cf\" data-id=\"09318cf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-521634f elementor-widget elementor-widget-text-editor\" data-id=\"521634f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This steps aims to structure and secure the management of strategic accounts over the long term. It lets teams share a common view of the account, track its evolution, and drive organic growth through a collaborative framework connected to the CRM.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-88aeb39 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"88aeb39\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba706c1\" data-id=\"ba706c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-436c6c4 elementor-widget elementor-widget-text-editor\" data-id=\"436c6c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>V-KAM: m<\/b><b>aximize<\/b><b> the value of <\/b><b>your<\/b><b> key <\/b><b>accounts<\/b><\/p><p>This module structures a clear, collaborative account plan, incorporating account analysis, identification of ambitions and opportunities, impact mapping, key contact management, and a dashboard for top management.<\/p><p>It pulls data from the CRM (opportunities, contacts, history) to build a unified view of the account without manual re-entry.<\/p><p>For teams, this fosters organic growth on strategic accounts and real alignment between the various contacts involved, while giving management clear, concise visibility into the status and potential of each account.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96132d0 elementor-widget elementor-widget-image\" data-id=\"96132d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"397\" src=\"https:\/\/venturisales.com\/wp-content\/uploads\/2026\/10\/Screen-V-KAM-1024x542.png\" class=\"attachment-large size-large wp-image-893\" alt=\"\" srcset=\"https:\/\/venturisales.com\/wp-content\/uploads\/2026\/10\/Screen-V-KAM-1024x542.png 1024w, https:\/\/venturisales.com\/wp-content\/uploads\/2026\/10\/Screen-V-KAM-300x159.png 300w, https:\/\/venturisales.com\/wp-content\/uploads\/2026\/10\/Screen-V-KAM-768x406.png 768w, https:\/\/venturisales.com\/wp-content\/uploads\/2026\/10\/Screen-V-KAM-1536x813.png 1536w, https:\/\/venturisales.com\/wp-content\/uploads\/2026\/10\/Screen-V-KAM-2048x1084.png 2048w, https:\/\/venturisales.com\/wp-content\/uploads\/2026\/10\/Screen-V-KAM-18x10.png 18w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73de4a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73de4a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2887932\" data-id=\"2887932\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25da896 elementor-widget elementor-widget-text-editor\" data-id=\"25da896\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>V-KAM is built on a five-step approach that provides a 360\u00b0 view of your clients:<\/p><p>1.<b>P for <\/b><b>Presentation<\/b><b>:<\/b>\u00a0In-depth analysis of the account and its challenges<\/p><p>2.<b>I for Impact:<\/b>\u00a0Mapping strategic links between your company and the key account<\/p><p>3.<b>R for Relationship:<\/b>\u00a0Qualifying and managing key contacts<\/p><p>4.<b>A for Ambitions:<\/b>\u00a0Defining objectives and growth opportunities<\/p><p>5.<b>T<\/b><b> for Top <\/b><b>managment<\/b><b> :<\/b>\u00a0Executive dashboard for top management<\/p><p>V-KAM automatically integrates available client data from your CRM (opportunities, contacts, history) to enrich your account plan and share it in a structured way.<\/p><p><b>Leave<\/b> <b>nothing<\/b><b> to chance in <\/b><b>your<\/b><b> key <\/b><b>account<\/b><b> management. <\/b><b>With<\/b><b> V-KAM, <\/b><b>transform<\/b> <b>your<\/b><b> key <\/b><b>account<\/b> <b>strategy<\/b> <b>into<\/b><b> a <\/b><b>true<\/b> <b>growth<\/b><b> driver.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bdc3d22 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bdc3d22\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8e3f8d3\" data-id=\"8e3f8d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e1bd5a elementor-widget elementor-widget-image\" data-id=\"9e1bd5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"226\" src=\"https:\/\/venturisales.com\/wp-content\/uploads\/2026\/11\/Capture-decran-le-2026-11-02-a-10.40.46-1024x309.png\" class=\"attachment-large size-large wp-image-1039\" alt=\"\" srcset=\"https:\/\/venturisales.com\/wp-content\/uploads\/2026\/11\/Capture-decran-le-2026-11-02-a-10.40.46-1024x309.png 1024w, https:\/\/venturisales.com\/wp-content\/uploads\/2026\/11\/Capture-decran-le-2026-11-02-a-10.40.46-300x90.png 300w, https:\/\/venturisales.com\/wp-content\/uploads\/2026\/11\/Capture-decran-le-2026-11-02-a-10.40.46-768x232.png 768w, https:\/\/venturisales.com\/wp-content\/uploads\/2026\/11\/Capture-decran-le-2026-11-02-a-10.40.46-1536x463.png 1536w, https:\/\/venturisales.com\/wp-content\/uploads\/2026\/11\/Capture-decran-le-2026-11-02-a-10.40.46-2048x617.png 2048w, https:\/\/venturisales.com\/wp-content\/uploads\/2026\/11\/Capture-decran-le-2026-11-02-a-10.40.46-18x5.png 18w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>This steps aims to structure and secure the management of strategic accounts over the long term. It lets teams share a common view of the account, track its evolution, and drive organic growth through a collaborative framework connected to the CRM. V-KAM: maximize the value of your key accounts This [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":283,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-861","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Key Account Management - Venturisales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/venturisales.com\/fr\/products-and-services\/key-account-management\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Key Account Management - Venturisales\" \/>\n<meta property=\"og:description\" content=\"This steps aims to structure and secure the management of strategic accounts over the long term. It lets teams share a common view of the account, track its evolution, and drive organic growth through a collaborative framework connected to the CRM. V-KAM: maximize the value of your key accounts This [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/venturisales.com\/fr\/products-and-services\/key-account-management\/\" \/>\n<meta property=\"og:site_name\" content=\"Venturisales\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-02T22:28:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/venturisales.com\/wp-content\/uploads\/2026\/10\/Screen-V-KAM-scaled.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1355\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/venturisales.com\\\/products-and-services\\\/key-account-management\",\"url\":\"https:\\\/\\\/venturisales.com\\\/products-and-services\\\/key-account-management\",\"name\":\"Key Account Management - Venturisales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/venturisales.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/venturisales.com\\\/products-and-services\\\/key-account-management#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/venturisales.com\\\/products-and-services\\\/key-account-management#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/venturisales.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Screen-V-KAM-1024x542.png\",\"datePublished\":\"2026-11-02T20:03:40+00:00\",\"dateModified\":\"2026-11-02T22:28:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/venturisales.com\\\/products-and-services\\\/key-account-management#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/venturisales.com\\\/products-and-services\\\/key-account-management\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/venturisales.com\\\/products-and-services\\\/key-account-management#primaryimage\",\"url\":\"https:\\\/\\\/venturisales.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Screen-V-KAM-1024x542.png\",\"contentUrl\":\"https:\\\/\\\/venturisales.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Screen-V-KAM-1024x542.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/venturisales.com\\\/products-and-services\\\/key-account-management#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/venturisales.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Products and services\",\"item\":\"https:\\\/\\\/venturisales.com\\\/products-and-services\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Key Account Management\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/venturisales.com\\\/#website\",\"url\":\"https:\\\/\\\/venturisales.com\\\/\",\"name\":\"Venturisales\",\"description\":\"Strategic Customer Management - Structure your sales team to obtain positive and measurable results\",\"publisher\":{\"@id\":\"https:\\\/\\\/venturisales.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/venturisales.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/venturisales.com\\\/#organization\",\"name\":\"Venturisales\",\"url\":\"https:\\\/\\\/venturisales.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/venturisales.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/venturisales.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/Venturi-logo-seul.png\",\"contentUrl\":\"https:\\\/\\\/venturisales.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/Venturi-logo-seul.png\",\"width\":159,\"height\":200,\"caption\":\"Venturisales\"},\"image\":{\"@id\":\"https:\\\/\\\/venturisales.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Key Account Management - Venturisales","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/venturisales.com\/fr\/products-and-services\/key-account-management\/","og_locale":"fr_CA","og_type":"article","og_title":"Key Account Management - Venturisales","og_description":"This steps aims to structure and secure the management of strategic accounts over the long term. It lets teams share a common view of the account, track its evolution, and drive organic growth through a collaborative framework connected to the CRM. V-KAM: maximize the value of your key accounts This [&hellip;]","og_url":"https:\/\/venturisales.com\/fr\/products-and-services\/key-account-management\/","og_site_name":"Venturisales","article_modified_time":"2026-11-02T22:28:08+00:00","og_image":[{"width":2560,"height":1355,"url":"https:\/\/venturisales.com\/wp-content\/uploads\/2026\/10\/Screen-V-KAM-scaled.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimation du temps de lecture":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/venturisales.com\/products-and-services\/key-account-management","url":"https:\/\/venturisales.com\/products-and-services\/key-account-management","name":"Key Account Management - Venturisales","isPartOf":{"@id":"https:\/\/venturisales.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/venturisales.com\/products-and-services\/key-account-management#primaryimage"},"image":{"@id":"https:\/\/venturisales.com\/products-and-services\/key-account-management#primaryimage"},"thumbnailUrl":"https:\/\/venturisales.com\/wp-content\/uploads\/2026\/10\/Screen-V-KAM-1024x542.png","datePublished":"2026-11-02T20:03:40+00:00","dateModified":"2026-11-02T22:28:08+00:00","breadcrumb":{"@id":"https:\/\/venturisales.com\/products-and-services\/key-account-management#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/venturisales.com\/products-and-services\/key-account-management"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/venturisales.com\/products-and-services\/key-account-management#primaryimage","url":"https:\/\/venturisales.com\/wp-content\/uploads\/2026\/10\/Screen-V-KAM-1024x542.png","contentUrl":"https:\/\/venturisales.com\/wp-content\/uploads\/2026\/10\/Screen-V-KAM-1024x542.png"},{"@type":"BreadcrumbList","@id":"https:\/\/venturisales.com\/products-and-services\/key-account-management#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/venturisales.com\/"},{"@type":"ListItem","position":2,"name":"Products and services","item":"https:\/\/venturisales.com\/products-and-services"},{"@type":"ListItem","position":3,"name":"Key Account Management"}]},{"@type":"WebSite","@id":"https:\/\/venturisales.com\/#website","url":"https:\/\/venturisales.com\/","name":"Venturisales","description":"Strategic Customer Management - Structure your sales team to obtain positive and measurable results","publisher":{"@id":"https:\/\/venturisales.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/venturisales.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/venturisales.com\/#organization","name":"Venturisales","url":"https:\/\/venturisales.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/venturisales.com\/#\/schema\/logo\/image\/","url":"https:\/\/venturisales.com\/wp-content\/uploads\/2020\/12\/Venturi-logo-seul.png","contentUrl":"https:\/\/venturisales.com\/wp-content\/uploads\/2020\/12\/Venturi-logo-seul.png","width":159,"height":200,"caption":"Venturisales"},"image":{"@id":"https:\/\/venturisales.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/venturisales.com\/fr\/wp-json\/wp\/v2\/pages\/861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/venturisales.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/venturisales.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/venturisales.com\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/venturisales.com\/fr\/wp-json\/wp\/v2\/comments?post=861"}],"version-history":[{"count":25,"href":"https:\/\/venturisales.com\/fr\/wp-json\/wp\/v2\/pages\/861\/revisions"}],"predecessor-version":[{"id":1138,"href":"https:\/\/venturisales.com\/fr\/wp-json\/wp\/v2\/pages\/861\/revisions\/1138"}],"up":[{"embeddable":true,"href":"https:\/\/venturisales.com\/fr\/wp-json\/wp\/v2\/pages\/283"}],"wp:attachment":[{"href":"https:\/\/venturisales.com\/fr\/wp-json\/wp\/v2\/media?parent=861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}